Tag Archives: google analytics

Latest updates from Google Analytics [Apr 2014]

google analytics changes

Terminology tweaks

Google analytics has recently rolled out minor updates which may catch you off guard. Here’s a quick look at those changes. The terminology in the user interface has now been updated to something a bit less confusing and more user friendly. What was once known as “Visitors” has been changed to “Users” and “Visits” have been renamed to “Sessions”. These changes don’t affect your data in any way.

Google made this statement on Google Plus – This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics.

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Track your offline campaigns in Google Analytics

A client of ours was looking at understanding the effectiveness of their offline media campaigns in print magazines. Until now, all print campaigns linked to their home page or an existing landing page which was also promoted through other channels ie. PPC, Social. This created an issue since they weren’t able to look at traffic coming as a result of offline advertising.

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Dirty Data – 5 ways you are messing up your Google Analytics Data

Google analytics

Collecting data in Google analytics is a piece of cake. Everyone knows that all you have to do is slap on a piece of the Google analytics javascript in your code and you are now up to your eyeballs in data. This is where most businesses go wrong. Collecting data is the simple part. Making sense of it is a whole different ball game and even worse if you are making mistakes in tracking and analysing your data correctly.

In this blog post, We will talk about 5 ways you could be sabotaging your Google analytics data. Ignore them at your own peril because if you do so you will not be getting accurate information to steer your business decisions.

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Event Tracking in Google Analytics

event tracking in google analytics

Event tracking is a method in Google Analytics that allows you to track user interactions which would have not normally been tracked by Google’s default tracking code. Adding a an additional piece of code to your website will allow you to track everything thing from clicks on your social buttons, form completions to how many people watched a video embedded on the site. This blog post will give you the basics so you can get to grips with tracking events on your own site along with examples Keep reading

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