Tag Archives: form optimisation

Interview with Al Mackin (Founder of Formisimo)


Forms can never be underestimated. They are essentially a make or break element for your business. If your business relies on generating leads or selling products through an ecommerce site, then longterm success relies on how many people submit that form. The reality, however, is different with clunky forms frustrating visitors who ultimately abandon the form.

I caught up with Al Mackin, the founder of Manchester based startup Formisimo, fresh from his trip to Tel Aviv where they won the Bizcamp startup competition. Keep reading