Tag Archives: data

Dirty Data – 5 ways you are messing up your Google Analytics Data

Google analytics

Collecting data in Google analytics is a piece of cake. Everyone knows that all you have to do is slap on a piece of the Google analytics javascript in your code and you are now up to your eyeballs in data. This is where most businesses go wrong. Collecting data is the simple part. Making sense of it is a whole different ball game and even worse if you are making mistakes in tracking and analysing your data correctly.

In this blog post, We will talk about 5 ways you could be sabotaging your Google analytics data. Ignore them at your own peril because if you do so you will not be getting accurate information to steer your business decisions.

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Overcome Your Data Overload!

I came across Ian Lurie’s talk on how to present data in a way that persuades you to get the right understanding of where you are and which direction to head in.

Looking at some of the examples he gave about bad ways to present data – 3D Bar graphs, pie charts and eye gouging colours that don’t really give any meaning to the data, I realised that there are still businesses out there that don’t fully understand their analytics. Keep reading

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