Tag Archives: conversion rate optimisation

Three Reasons Why You Shouldn’t Invest In Conversion Rate Optimisation in 2016

The awareness of Conversion Rate Optimisation is growing with many blogs covering articles about how to perform CRO on your own site, the importance of it and why you should use it as part of your digital marketing arsenal. There are blogs that highlight case studies that showcase small changes having massive impacts in the tens and thousands of pounds/dollars. For the most part, they’re right. But I want to tell you about…

Why You Shouldn’t Invest In CRO Keep reading

Consistency is the key to converting more visitors

When businesses invest in pulling in more traffic to their website via SEO and PPC, you’d expect that traffic to convert. Yet, it’s surprising to see when after all that investment in time and money, visitors simply bounce off the page.

The reason for that – the website the visitors are on doesn’t match the reason why they decided to land on it in the first place.

The biggest problem facing websites today is they don’t align themselves to the visitors intent. In doing so, the number of frustrated visitors leaving increases. In this blog post I will highlight a few screwups done by websites that are “guilty” of this and what could be done to prevent this.

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Are you asking for too much commitment upfront?

Imagine for a second, you were on a first date with someone. Which of these scenarios is appropriate.

a) You make small talk and learn more about the person and if alls well try for get them out for a second date.

b) Propose marriage.

Obviously, the second option sounds ridiculous and far fetched but I’ve see websites attempt something like this (no, not proposing to you!) and in this blog article, I’m going to show you a few examples and what can be done to avoid it.

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Choosing a conversion optimisation strategy over quick fix tactics

Quite often I’ll come across articles on the web talking about different things that you should do on your website to improve conversions and probably the most cringeworthy of these is changing button colours just because it resulted in a significant improvement in the conversion rate. Readers take this kind of advice as the gospel truth and start blindly making those changes to their site.

There’s two ways you can go about optimising your site. A tactics based approach or a continuous testing strategy based approach. In this blog post, I will try to make the case for adopting the latter in your organisation. Keep reading

Conversion Rate Optimisation in 2014

It’s a brand new year and everyone sees this as a time to start afresh. Last year Conversion Rate Optimisation was starting to gather momentum and widespread acceptance as a way of improving business online. Even so, budgets allocated to CRO was much lower than the budget spent on PPC, SEO and other traffic generating efforts. Keep reading

The Risk Of Redesigning Your Website


If you are considering redesigning your website, Stop! I mean it. Before you invest resources – time and money into building something new, you should read this blog post. A redesign can be a lengthy process and there is a real risk that the end product may not be any better than your existing site. This blog post was written to give you a different view on approaching your site redesign. Keep reading