Tag Archives: analytics

Interview with Al Mackin (Founder of Formisimo)


Forms can never be underestimated. They are essentially a make or break element for your business. If your business relies on generating leads or selling products through an ecommerce site, then longterm success relies on how many people submit that form. The reality, however, is different with clunky forms frustrating visitors who ultimately abandon the form.

I caught up with Al Mackin, the founder of Manchester based startup Formisimo, fresh from his trip to Tel Aviv where they won the Bizcamp startup competition. Keep reading

How Not To Build A Ship & The Problem of the HIPPO


On my recent trip to Stockholm for Conversion Jam 3, I did a bit of sightseeing with some of the conference speakers. We had been recommended by every swede we met, that the Vasamuseet (The Vasa Museum) was definitely unmissable. The museum houses the remains of the Vasa, salvaged and restored to its former “glory” sitting in a dry dock for visitors from all over to marvel at. Keep reading

Event Tracking in Google Analytics

event tracking in google analytics

Event tracking is a method in Google Analytics that allows you to track user interactions which would have not normally been tracked by Google’s default tracking code. Adding a an additional piece of code to your website will allow you to track everything thing from clicks on your social buttons, form completions to how many people watched a video embedded on the site. This blog post will give you the basics so you can get to grips with tracking events on your own site along with examples Keep reading