Latest updates from Google Analytics [Apr 2014]

google analytics changes

Terminology tweaks

Google analytics has recently rolled out minor updates which may catch you off guard. Here’s a quick look at those changes. The terminology in the user interface has now been updated to something a bit less confusing and more user friendly. What was once known as “Visitors” has been changed to “Users” and “Visits” have been renamed to “Sessions”. These changes don’t affect your data in any way.

Google made this statement on Google Plus – This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics.

 The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week.

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views.

If you don’t send web and app data to the same property in your account, your data stays the same.

Everyone, however, will see the unified metric, dimension, and segment names in their reports.

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data.

Universal Analytics out of beta

universal analytics

In other news, Universal Analytics has now exited beta. UA, if you’re unfamiliar is Google’s new analytics service for a multi device world which aims to provide a more robust data tracking service that ties the offline actions to the online ones. Whilst in beta, it was somewhat limited as it didn’t support features such as remarketing. However, Google have confirmed that UA now supports 100% of the standard features.

Thinking about migrating to the new universal analytics service? Send us a message so we can help you.