Category Archives: analytics

Latest updates from Google Analytics [Apr 2014]

google analytics changes

Terminology tweaks

Google analytics has recently rolled out minor updates which may catch you off guard. Here’s a quick look at those changes. The terminology in the user interface has now been updated to something a bit less confusing and more user friendly. What was once known as “Visitors” has been changed to “Users” and “Visits” have been renamed to “Sessions”. These changes don’t affect your data in any way.

Google made this statement on Google Plus – This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics.

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Track your offline campaigns in Google Analytics

A client of ours was looking at understanding the effectiveness of their offline media campaigns in print magazines. Until now, all print campaigns linked to their home page or an existing landing page which was also promoted through other channels ie. PPC, Social. This created an issue since they weren’t able to look at traffic coming as a result of offline advertising.

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Dirty Data – 5 ways you are messing up your Google Analytics Data

Google analytics

Collecting data in Google analytics is a piece of cake. Everyone knows that all you have to do is slap on a piece of the Google analytics javascript in your code and you are now up to your eyeballs in data. This is where most businesses go wrong. Collecting data is the simple part. Making sense of it is a whole different ball game and even worse if you are making mistakes in tracking and analysing your data correctly.

In this blog post, We will talk about 5 ways you could be sabotaging your Google analytics data. Ignore them at your own peril because if you do so you will not be getting accurate information to steer your business decisions.

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Interview with Al Mackin (Founder of Formisimo)


Forms can never be underestimated. They are essentially a make or break element for your business. If your business relies on generating leads or selling products through an ecommerce site, then longterm success relies on how many people submit that form. The reality, however, is different with clunky forms frustrating visitors who ultimately abandon the form.

I caught up with Al Mackin, the founder of Manchester based startup Formisimo, fresh from his trip to Tel Aviv where they won the Bizcamp startup competition. Keep reading

The Risk Of Redesigning Your Website


If you are considering redesigning your website, Stop! I mean it. Before you invest resources – time and money into building something new, you should read this blog post. A redesign can be a lengthy process and there is a real risk that the end product may not be any better than your existing site. This blog post was written to give you a different view on approaching your site redesign. Keep reading

Event Tracking in Google Analytics

event tracking in google analytics

Event tracking is a method in Google Analytics that allows you to track user interactions which would have not normally been tracked by Google’s default tracking code. Adding a an additional piece of code to your website will allow you to track everything thing from clicks on your social buttons, form completions to how many people watched a video embedded on the site. This blog post will give you the basics so you can get to grips with tracking events on your own site along with examples Keep reading

What your business can learn from Chris Froome’s Tour de France victory

Chris Froome tour de france 2013 winner

My wife and I are avid cycling fans and loved watching another Brit winning the Tour de France for the second year running. The man in question, Chris Froome, was the yellow jersey winner, which means he had the best time in the overall standings.

Froome was born and raised in Kenya and studied in South Africa. He honed his cycling skills on the  dirt tracks of Kenya and quickly rose through the ranks, signing on for Sky Pro cycling in 2010. Last year Froome was Sir Bradley Wiggins’ right hand man and helped him to get to the podium in Paris, whilst sacrificing his own chances of taking the lead. His success at the Tour de France this year only goes to show how far he has come. Keep reading

Overcome Your Data Overload!

I came across Ian Lurie’s talk on how to present data in a way that persuades you to get the right understanding of where you are and which direction to head in.

Looking at some of the examples he gave about bad ways to present data – 3D Bar graphs, pie charts and eye gouging colours that don’t really give any meaning to the data, I realised that there are still businesses out there that don’t fully understand their analytics. Keep reading